Expert Advice

Expert Advice
Expert Advice

“Expert Advice”For many years Trapshooting, Skeet shooting, Sporting Clays shooters have suffered over how to improve and sought advice from those who have reached prominent status and respect in the field. Shooting improvement is a long road, met with constant struggle, trial and error. We’ve all done it, and thankfully, with enjoyment. Fieldandclays is happy to report that we are collecting advice from well known experts in their field and will grow this section with pertinent and useful materials to help propel you along your journey. Included will be no-nonsense expertise and recommendations of products and services based on quality, cost, and customer service.  Our staff is really excited about this addition which we begin here.
Come on back for new additions and updates. Hope you enjoy.

Robert R. Hartman, Publisher.

Expert Advice

  • Shooting Glasses
  • Tips on buying a Shotgun
  • Frank Hoppe, All American (Instructions)
  • Chris Batha, World famous instructor (Instructions)
  • John Wooley, leading International Shooting Instructor, World Champion, Sporting Clays World Championship Sporting Clays Course Designer
  • All about chokes
    George Trulock, Nationally acclaimed authority on choke design and pattern eficiency
  • Gun Terms
  • Herb Parsons – Showman Shooter
  • Target Shotguns
    Bob Shultz Professional shooter, consultant, and coach

Testimonials from shooters who improved by using Magic Eye Dots:
I heard of your magic eye dots from Tom Gresham on his Gun Talk radio program. I just used the eye dots for the first time and they’re great. Robert Bickel
I received the Magic Dots.  I tried your product this past weekend thru a friend that has the same problem.  I shoot with purple color lens and used the purple magic dot. I have to say that I was truly amazed.  The color coordination gave me just enough obstruction and did not effect my vision to much overall I could not hardly tell that a magic dot was in place…… would a black dot on the purple lens.  Great product………. I think I will enjoy using the dots. I also will be telling everyone about them. William Steven
It is estimated that 40% of right handed shooters are left eyed dominant while 80% of left handed shooters are right eyed dominant.
A problem for many shooters is wrong eye dominance and crossover sighting. This often occurs when right handed shooters have a dominant left eye and a left handed shooter has a dominant right eye.  Many prefer to shoot giving their preferred eye an advantage and find this system to be the answer.   
Made of new space age materials, these dots allow precise placement and can be removed easily and repositioned. Clean removal leaves no residue.
In the shooting position, place a dot on the outside or inside of your lens in a spot that causes slight fuzziness to the appropriate eye. Proper placement will force a switched focus to your shooting eye. Dots will stay in place and many times match the color of your lens.   Comes in one full sheet of 35 dots, each of which can be trimmed to desire. Excellent when shooting Shotgun, Rifle, Pistol, Archery

Shooting Trap, Skeet, Sporting Clays, Hunting…

Shooting Trap, Skeet, Sporting Clays, Hunting…
Shooting Trap, Skeet, Sporting Clays, Hunting...

Trap Shooting

official events and rules are governed by the Amateur Trap Shooting Association or ATA. The ATA is generally considered the governing body of American trapshooting. Another governing body is the Pacific International Trap Shooting Association (PITA) which is active mainly in the western US. PITA rules are nearly identical to ATA rules.

The ATA also runs the Grand American World Trap Shooting Championships, which is held every August. After decades in Vandalia, Ohio, the “Grand” moved to the new World Shooting and Recreational Complex in Sparta, Illinois. The Grand Trapshooting tournament attracts as many as 6,000 shooters for the thirteen day event, which is billed as the world’s largest shooting event.

Trapshooting is conducted in rounds of 25 or 50 per Trap Field from 5 different stations. Typical trap shooting events consist of 100 or 200 targets.

Skeet Shooting

is in part meant to simulate the action of bird hunting. The shooter shoots from 7 positions on a semi-circle, and an 8th position halfway between stations 1 and 7. There are two houses that hold devices known as “traps” that launch the targets, one at each corner of the semi-circle. The traps launch the targets to a point 15 feet above ground and 18 feet outside of station 8. One trap launches targets from 10 feet above the ground (“high” house) and the other launches it from 3 feet above ground (“low” house). At stations 1 and 2 the shooter shoots at single targets launched from the high house and then the low house, then shoots a double where the two targets are launched simultaneously. At stations 3, 4, and 5 the shooter shoots at single targets launched from the high house and then the low house. At stations 6 and 7 the shooter shoots at single targets launched from the high house and then the low house, then shoots a double. At station 8 the shooter shoots one high target and one low target. The shooter must re-shoot his first missed target, or if no targets are missed, must shoot his 25th shell at the low house station 8. This 25th shot was once referred to as the shooter’s option as he was able to take it where he preferred. Now, to speed up rounds in competition, the shooter must shoot the low 8 twice for a perfect score. Governed by National Skeet Shooting Association (NSSA).

Sporting Clays

is often described as golf with a shotgun, the sport differs from skeet shooting and trap shooting in that it involves shooting clays at various locations which are launched at different velocities and angles. The original idea behind sporting clays was to create an experience that more closely reflects actual hunting conditions. Whereas top-tier skeetshooting and trapshooting professionals may have hit ratings nearing 100%, the best sporting clay shooters hit their targets only about 85% of the time. Governed by National Sporting Clays Association (NSCA)




A trap machine, which throws targets at an unknown angle, shall be used. All trap machines used to throw ATA registered targets shall be so manufactured, modified, or equipped as to interrupt irregularly the oscillation of the trap or otherwise assure the unpredictability of the flight of substantially all targets thrown. 

Each gun club that throws ATA registered targets must have on file in the ATA main offices a signed Affidavit that the trap machines used to throw registered targets meet the requirements of this rule. The State/Provincial ATA Delegate is responsible for the enforcement of this Rule.


Traphouses must adequately protect the trap loaders and shall not be higher than necessary for that purpose. It is recommended that traphouses conform to the following specifications:

1. Length not less than 7 feet, 6 inches, nor more than 9 feet, 6 inches.

2. Width not less than 7 feet, 6 inches, nor more than 9 feet, 6 inches.

3. Height not less than 2 feet, 2 inches, nor more than 3 feet, 0 inches, the height to be measured from the plane of the number 3 shooting position.

It is recommended that the throwing surface (throwing arm or plate) of the trap machine be on the same level as that of Post 3 and the target height setting pad.


The posts shall be 3 yards apart on the circumference of a circle whose radius is 16 yards. Handicap posts, when used, shall be prolongations of the lines shown in the Diagram below, commonly known as fan shaped. The distance between posts at 16-yards (14.6m) shall then be 3 yards.


No target shall measure more than four and five-sixteenths (4 5/16, 4.300) inches in diameter, and not more than one and one-eighth (11/8, 1.125) inches in height and with an allowable variation of not more than five (5) percent from these specifications. A target shall not weigh less than 95 grams or more than 105 grams with a variation of not more than plus or minus 5 grams per Target Lot. A Target Lot is defined as all targets with the same production lot number.


Singles targets shall be thrown not less than 49 yards nor more than 51 yards. Distance measurements are on level ground in still air. Targets shall be between 8 feet and 10 feet high, when 10 yards from Point B. The recommended height is 9 feet. The height at a point 10 yards from Point B is to be understood to mean height above an imaginary horizontal straight line drawn through the post and Point B. (See Diagram)

Target height may also be set based on the height of the target at ten yards as measured above the level of the trap arm in the house rather than the height as measured from the number 3 shooting station. This is the recommended procedure at facilities where the installation of traps in the houses is inconsistent as to height.

Point B is defined as the intersection of a line measured 1 foot 6 inches or 2 feet 6 inches from the outside vertical wall (farthest from the shooting stations) of the trap house and the centerline of the trap house.

Clubs constructing new trap houses and fields should use the same point B measurement as their existing fields to keep all fields as consistent as possible.

In Singles shooting the trap shall be so adjusted that within the normal distribution of angles as thrown by the trap, the right angle shall not be less than 17 degrees measured to the right of center (3BF), and not less than 17 degrees measured to the left of center (3BF), with a total angle between outside target limits of not less than 34 degrees. (See Diagram, below) Under no circumstances shall a Standard Model 1524 trap be set in less than the #2 hole. Any other trap machine shall be adjusted so as to throw not less than equivalent angles. Where terrain allows, a visible stake must be placed on the centerline of the trap on the arc of a circle that has a radius of 50 yards and its center is Point B (Point F, Diagram).

To help in determining legal angles, stakes may be placed on the arc of a circle that has a radius of 50 yards and its center is Point B. One stake should be placed where a line drawn through Point A and Point B intersects this arc and another stake placed where a line drawn through Point C and Point B intersects the arc. These lines and stakes will assist in determining the required angles, but it is to be understood that the angle specifications apply when the target is from 15 yards to 20 yards from the trap rather than where the target strikes the ground. However, no target is to be declared illegal unless it is significantly outside normal parameters (e.g., more than 10 degrees outside normal).

In doubles shooting, targets shall be thrown not less than 44 yards nor more than 51 yards. Distance measurements are on level ground in still air. Targets shall be between 8 feet and 12 feet high, when 10 yards from Point B. The recommended height is 9 feet. The height at a point 10 yards from Point B is to be understood to mean height above an imaginary horizontal straight line drawn through the post and Point B. (See Diagram II). The trap shall be adjusted so the angle of target spread is not less than 34 degrees. Target height may also be set based on the height of the target at ten yards as measured above the level of the trap arm in the house rather than the height as measured from the number 3 shooting station.

The maximum right angle will appear to be a straight-away from a point 3 1/2 feet to the right of post 1; the maximum left angle will appear to be a straight-away from a point 3 1/2 feet to the left of post 5. This applies to both doubles and singles shooting when the targets are 15 to 20 yards from the house.

Point 8 is where the center line of the trap house and the center line of the trap machine intersect.

Michigan Trapshooting Association

Michigan Trapshooting Association
Michigan Trapshooting Association

1534 Service Road
Mason, Michigan 48895

2002 Michigan Shoot Schedule
for details see program

11th Annual Spring Team Shoot
May 3 – 5, 2002

Michigan Handicap
May 24 – 27, 2002

15th Annual Great lakes Grand
July 2 – 7, 2002

92nd Annual Michigan State Shoot
July 23 – 28, 2002

28th Annual Fall Team Shoot
September 6 – 8, 2002

Shoot Results:

Annual Fall Team Shoot – 2001
Central Zone – 2001
Michigan Handicap Open – 2001
Michigan State Championships – 2001
Great Lakes Grand – 2001
Annual Spring Team Shoot – 2001

Officers 2001/2002

PresidentKen Sims3415 Leroy Ave.St. Joseph, MI. 49085
 Home: 616-429-6509Work: 800-708-6707Fax: 616-982-8365
Vice PresidentVance Wise5730 S. Posey Lake Hwy.Hudson, MI 49247
 Home: 517-448-7070Work: 419-841-9700 
Secretary/TreasurerRobert E. Trottier20 Church StreetOxford, MI 48371
 Home: 248-628-4927
Work: 248-628-1811Fax: 248-628-1465
DirectorRick Gumper245 Brill Lake Rd.Jackson, MI 49201
 Home: 517-764-1388Work: 517-788-9200 
DirectorBarry Kemper615 Vine WoodWyandotte, MI 48192
 Home: 734-285-3778
Cell: 248-877-6302
Work: 248-374-1860Fax: 734-398-9865
DirectorKeith Heeg2524 Bull Run Rd.Folerville, MI 48836
 Home: 517-223-3452Mobile: 517-881-7334 
DirectorTom Stewart3707 E. Stoll Rd.Bath, MI 48808
 Home: 517-641-4460  
ATA DelegateEarl Munson7155 S. Vernon Rd.Durand, MI 48429
 Home: 517-288-6995  
ATA Alt. DelegateRon Hoff3285 Gold Dust NEBelmont, MI 49306
 Home: 616-866-5186Work: 616-787-4185Mobile: 616-540-9239
ATA Alt. DelegateDel Nye6281 Pierce Rd.Kingsley, MI 49649
 Home: 231-263-5593  
Recording SecretaryJ.D. Faltin5357 SouthwaySwartz Creek, MI 48473
 Home: 810-732-3585  
Facilities ManagerDavid Vanpoelvoorde1534 Service Rd.Mason, MI 48854
 Work: 517-676-2295  

Expert Gun Services – Personal Attention – Satisfaction Guaranteed!

Expert Gun Services – Personal Attention – Satisfaction Guaranteed!
Expert Gun Services – Personal Attention - Satisfaction Guaranteed!

Dead Mule Recoil Reducer
Mechanical (no mercury) recoil reducer. 4-1/4″Lx7/8″ diameter. Weighs 7 oz. Stock model is made to be inserted into the stock bolt hole and still allow the use of the stock wrench. Fits Perazzi, Beretta, Krieghoff (some modification required), Winchester 101, Beretta 301, 302 or 303, and other stocks with 7/8″ or larger stock bolt holes. Small stock bolt holes need enlarging. Beretta 303 Auto Model screws on in place of the forend nut.

Counter Coil

Unlike other recoil reducers, the Counter Coil is a true adjustable hydraulic shock absorbing unit.  The hydraulic cylinder compresses, absorbing the shock of recoil and decelerates the rearward thrust of the firearm.  What this means to the shooter is less recoil is felt.  The cylinder is single acting, which means the shooter can adjust the compression stroke for a 12 gauge shotgun or a .458 Winchester magnum, and their return rate is unaffected.  With the wrench provided, the adjustments can be made in the field in less than 10 seconds.  Adjustments are made by turning the cylinder rod with your fingers.  There are 3-5 revolutions of adjustments available.  When the unit is adjusted to the most comfortable setting, further adjustments are not necessary.


The GraCoil is a compression butt plate with an adjustable tension setting and adjustable pad plate, made to fit any shooter’s style.   Tension will adjust from 14 lb. to 70 lb. with a maximum stroke of 5/16″, producing a response time hardly detected, and no distractions between shots.  The pad plate adjust up or down and side to side with plenty of adjustment for comfort.  Moving parts slide on Teflon liners for a smooth and trouble free motion.  Very little lubrication or maintenance is required.

The GraCoil adds 1″ to the stock length, and requires the stock to be shortened in most cases.  All aluminum and stainless steel construction.  Comes complete with screws and wrenches.

Expert Advice – Chokes

Expert Advice – Chokes
Expert Advice - Chokes

What is a Shotgun Choke?

A choke is simply a tapered constriction of the gun’s bore at the muzzle end. The length of this constriction varies between the different shotgun makers but usually is not less than 1.5 nor more than 3 inches. This constriction is normally from .005 to .045 (thousandths) of an inch, but in the case of special purpose tubes, it can be as much as .100 (thousandths) under bore size. With screw in chokes you can very easily change the degree of constriction by simply changing the choke. This allows the use of one shotgun for almost any shooting activity.

Shotgun Patterns:

Patterns are normally expressed as a percentage such as 50%. This means that 50% or 1/2 of all shot in any given shell will hit inside a 30 inch circle on the target. This percentage is found by dividing the number of pellets inside the 30 inch circle by the total number of pellets in the shell. The patterns are always assumed to be measured at a distance of 40 yards. The exceptions to this are cylinder and skeet1 chokes in all gauges and .410 bore shotguns in all choke sizes. These are measured at a distance of 25 yards. The chart can be used as a general guide.

The chart is based on using premium field loads with #8 shot. Generally the larger size of shot you use the less degree of choke is needed to get an equivalent size pattern. Also be advised that almost anything you change in the shell will also change the pattern. High velocity or mag loads normally do not pattern as well as lighter loads. The same load by different ammo manufacturers may not pattern the same. As you can see, there are many things that can cause a shotgun to shoot a different pattern with the same choke. Most chokes will shoot a pattern reasonably close to the marked size, but the only way to be absolutely sure of what your gun is doing, is to actually pattern it with the different loads you use and try different chokes to get the pattern you want.

Name# %Constriction
Cylinder Bore40.000
Skeet 150.005
Improved Cylinder50.010
Skeet 255.015
Improved Modified63.025
Extra Full68.040
Super Full70.045
Turkey70 or more.045 or more

Steel Shot:

As a general rule, when using large diameter steel shot, you would use one full degree less choke than with lead shot. For example, if you want the effects of an Improved Cylinder choke with steel, use a Cylinder Bore choke tube. Or, is you want the effects of a Modified choke with steel, use an Improved Cylinder choke tube. Want the effects of a full choke with steel, use a Modified choke tube.

Steel shot that is smaller than BB size may take an improved modified choke to get a full choke pattern. 
WARNING!: Do not use BBB-T-F size shot with any choke tighter than modified.

Bismuth shot.
Bismuth shot may be used with the same chokes as lead shot.

Tungsten iron shot
Tungsten iron shot should be used with the same chokes as steel shot.

Tungsten Polymer shot
Tungsten polymer shot may be used with the same chokes as lead shot.

Tungsten Nickel (Hevi Shot)
Hevi shot may be used with the same chokes as lead shot.



Shotguns, Trapguns, Sportingclay guns, Skeet guns, Hunting guns, Special Guns designed for Trapshooting, Skeet, Sporting Clays, and Hunting. Shooting items, Shooting Supplies.

This is a simple and easy auction.  The highest bid wins. Ties go to the earliest bidder.   If you see an item you want to bid for, send email (subject auction) include: A) The code that identifies the item you want to bid for and B) your best final offer. 

Winners will be notified by email.

1. Bookmark this site for easy referral back to these always changing auctions.
2. Refresh or reload this page now to ensure you have the latest auction information.

Code: Windjammer Wads 
(Minimum bid is $49.95)

Delivered to your door, one case of 5,000 Windjammer 12 ga. 1 1/8th oz wads. In addition to your bid price this item requires shipping and handling charges of $10.00 which will be added to your bid and delivered anywhere in the continental U.S.
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SOLD – highest bid was $1001
Code: Spolar Gold Premier 
(Minimum bid is $975)

The Spolar Gold Premier is the finest reloader in the world. This unit is pre-owned, completely factory reconditioned and upgraded with full warranty. It comes set-up and factory tested to load 12 gauge with the proper powder and shot bushings to provide your pre-determined favorite load. Because of special packing to protect the reloader during shipping, charges of $70 will be added to your bid price. 
Check it out at

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Code: DWs  BT-100
(Minimum bid is $1,495)

This BT-100 is new-in-the-box never fired, blued, 34″ barrels with choke tubes.
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Code: PMs  Beretta 682 Sporting 
(Minimum bid is $2,295)

New-in-the-box, 30″ barrels, choke tubes with case. 
Back to: How to bid

Code: Ds  Silver Seitz #296
(Minimum bid is $12,795)

New, 34″ full #2 1/2 mid rib, standard wood, pull.
Back to: How to bid

Code: PMs  Benelli
(Minimum bid is $995)

New Super Black Eagle Synthetic 12 ga, 28″, 5 Choke Tubes, 3 1/2 chamber.
Back to: How to bid

Code: Exceptional Colt collection: 
(Minimum bid = $27,500)
(for sale only as an entire lot of 8 guns and 1 holster, estimated value: $35 – $50,000)

First Generation SAA S/N 1322XX

This piece is the crown of the collection. A letter from Colt dated March 14, 1963 confirms delivery of this piece to the U.S. Army on April 24, 1890 in a shipment of 100. It bears the U.S. stamp and the government inspector’s initials RAC (Rinaldo A. Carr). The 45 cal. piece carries all matching serial numbers and a 7 ½ in. barrel. The metal to metal and metal to wood fits are finer than the newer models. The original blue is about 85% with some minor holster wear on the muzzle, ejector housing and frame. The original heat treat is about 75%. The action is stiff and crisp. The bore is excellent for a piece this age with isolated, almost undetectable surface dullness. This piece was purchased from the estate of Colonel Albert N. McClure, who is believed to be the original recipient of the weapon from the Army. Papers obtained from the National Archives confirm Colonel McClure’s graduation from West Point Academy on Feb. 15, 1899 as a Second Lieutenant in The 14th Infantry and transferred to The 5th Cavalry on June 15, 1900. Additional documentation from West Point, also furnished with the piece, shows Albert N. McClure’s promotion to captain on march 30, 1906. He subsequently served in China and the Philippines. He was awarded two Silver Stars “ for gallantry in action against Boxer Forces at Yang-tsun, china, Aug. 6 and Aug. 15, 1900”. He was promoted to Colonel on July 30, 1918. His original leather holster and Field manual, both in excellent condition, are included with the revolver. National Archives forms ready for submittal for additional information on Colonel McClure also come with the piece. This piece would make any serious collector proud and the envy of his fellow collectors.

Second Generation SAA S/N 168XXSA

This actually is my favorite piece. While it doesn’t have the enormous collector’s value of the first generation piece, it is a near-mint, early second generation model in 45 cal. with a 7 ½ in. barrel and very impressive stag grip that says, “I’m a Colt peacemaker, don’t mess with me.” The entire piece: bore, blue, heat treat and action are as new…a real beauty.

Second Generation SAA S/N 621XXSA – Nickel

This second generation nickel piece is in 45 cal. with a 7-½ in. barrel. It too is in as new condition. It is very difficult to tell if this piece has ever been other than factory fired.

Second Generation New Frontier S/N 138XXNF – Engraved

This truly outstanding second generation, highly collectable piece is Class D engraved with a rare 4 ¾ in. barrel in 45 cal. with original Colt ivory grips. It is very difficult to do this piece justice in a single photograph.

Third Generation SAA S/N 891XXSA – Engraved

This handsome Class C engraved piece in 45 cal. with a 7-½ in. barrel comes new in its original Colt presentation case. The photograph of this piece doesn’t do it justice.

Third Generation SAA S/N SA398XX – Sheriff’s Model

This Sheriff’s Model is new in 44-40 cal. and with original Colt ivory grips. Its barrel length is 3 in..

Third Generation SAA S/N SA420XX – Sheriff’s Model

This Sheriff’s Model is also new but comes with two cylinders, one chambered in 44 Special and one in 44-40 cal.. It has a 3 in. barrel and comes with its original Colt presentation case as well as its original box.

NRA Commemorative SSA S/N NRA5XX

This piece comes in the wooden Colt commemorative display case (no key). It is in 45 cal. with a 7 ½ in. barrel. This piece has been turned and obviously factory fired. The NRA commemorative was intended to portray the Colt 45 Peacemaker in its most rugged appearance. For that reason the piece was furnished by Colt in brownish patina finish. The display case has a bronze NRA medallion imbedded in a Plexiglas centerpiece and a similar but smaller medallion imbedded in the grips.

Bidding for the lot to start at $27,500 (US).  Shipping charges to be paid by buyer. Buyer or buyer’s representative may pick up collection at seller’s home with a minimum of one week’s notice to seller following seller’s validation of buyer’s certified check or money order. In the case of a cash purchase, pick-up arrangements can be made between buyer and seller by phone when bidding process has been concluded.



Introductory Advertising Rates

Mission: is the on-line magazine promoting family-sporting fun with a gun… Trapshooting, Skeet Shooting, Sporting Clays, and Hunting. It is a publication devoted to the shooting sports, by shooters dedicated to furthering knowledge and the positive enhancement of the shooting sports. launched with homerun hits!

Target audience = Active Sport Shooters!

Introductory Advertising packages are available at rates, effective but cheap, which will extend through the length of your initial contract, determined by you. For example the initial contract can be 3 months to as long as you want, at the intro rates. Thereafter, renewals will be billed quarterly at the then prevailing rates.

Display ads are full-page color or black & white (your choice) with pictures and copy with a link to your site, if available. X12 rate@ only $60 net per month.

Classified ads are all copy (words) from 1 – 50 words. X12 rate@ only $12 net per month ($18 with a link to your site).

Banner ads are the same low rate as classifieds.

Auction: Placement of your product(s) in the auction cost 5% of the sale price only if the item(s) sell.

Prize Promotion featuring your product(s) (prices upon request)

There are no closing dates; your ad will begin as soon as materials and payment arrive. No, there are no other hidden costs like bleed or color.

ü     Step 1) Send your ad materials: via email (subject ad info) or US mail.

ü     Step 2) Send payment: $amount X initial number of months (check payable to via US mail.

If you are interested in posting a product or company “review,” contact our review board: (subject: review) or via US mail. 21297 Endsley Ave. Cleveland, Ohio 44116.

Display Ad: (click to see sample)

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Also available is our Creative Services Department offering TurnKey Web Services including:

Domain Name Search
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Media Kit:, is visited by shooting enthusiasts who are there to take action!  And, we offer unique advertising opportunities to reach these visitors when they are in a “ready to buy” mood.

Because is an interactive medium where sportsmen are energetically buying, it is “the right place” at “the right time” to “the right audience” for sporting goods advertisers… yes, an extremely effective formula to reach ready buyers, at low costs.

If you don’t have advertising prepared, we can develop it with you.

Available advertising options:
Classifieds, Banners, Logos, Display pages, and Packages including items in our auction(s).

For rates and available space email:

A new exciting advertising medium rarely comes along which effectively targets a known specific audience. Our mission is to embody such scope and reach. Only a few things in life are so revolutionary that they change your entire way of life, for example, the creation of the printing press, the invention of the automobile, the first airplane flight, and the creation of television and radio. Now, the birth of the Internet is changing the way people communicate, customers buy, and businesses sell.

And yes, this eventuality directly effects you because:

1st, It establishes your instant national presence.
2nd, There is 24 hour presentation of your products and services.
3rd, Costs of doing business are reduced.
4th, Online ordering means immediate sales.


This web site, right now, has access to over 100 million users and is expected to expand more than 3 times with in 2 years. While sales over the internet are exploding, experts project growth from $millions last year to $billions next year. While not all internet users are sportspersons, a great many sportspersons are internet users. And, like most, they are turning towards the internet to make purchasing decisions.


The average internet user is 33 years old. 70% are male. Female usage is rising. Over 53% have completed college. Income triples the U.S. average, $60,000 Vs $21,000. This is an excellent customer base for an advertiser to target.
(source-IBM Infomarket, InterNec, GVU, and Internet World)

Competitive Shooter Profiles:

100% purchase guns
100% purchase shotgun shells
97% purchase gun cleaning products
95% hold credit cards
93% purchase shooting glasses
93% purchase hearing protection
92% shoot trap
92% purchase shooting clothing
92% purchase reloading equipment and components
90% are homeowners
85% purchase factory ammunition
75% own hunting dog
69% shoot sporting clays
64% own two or more vehicles
55% own a utility sports vehicle
48% shoot skeet
41% will purchase wildlife art in next 12 months
Average income $65,000

Editorial Calendar:

We have a continually evolving theme, presenting various items of interest which sportspersons want to buy.

Closing dates:

There are no traditional closing dates. You begin whenever you are ready.

4 color premium:

There are no premium charges for color.

Other Web services:

Full services to work with or create “” Also, if you don’t have advertising prepared, we can develop it with you.

For rates and available space email: